Apollo.io vs Clay: which one should you choose?

An at-a-glance comparison of pricing, free plans, features and member ratings for these business & finance tools. Updated November 2026.

Quick verdict: All of them let you start for free, so the easiest way to choose is to try each one on a real task.
FeatureApollo.ioClay
RatingNo reviews yet · Be the firstNo reviews yet · Be the first
PricingFreemiumFreemium
Free plan✓ Yes✓ Yes
Category💼 Business & Finance💼 Business & Finance
Tagssales prospecting email outreachlead generation sales data enrichment
Listed since23 Oct 202623 Oct 2026
Websiteapollo.io ↗clay.com ↗

Which should you pick?

Choose Apollo.io if…

Sales database and AI outreach in one platform.

  • you want to start free and upgrade later

Full Apollo.io details →

Choose Clay if…

Find and enrich sales leads using many data sources and AI.

  • you want to start free and upgrade later

Full Clay details →

Apollo.io vs Clay: common questions

What is the difference between Apollo.io and Clay?

Apollo.io: Sales database and AI outreach in one platform. Clay: Find and enrich sales leads using many data sources and AI. The table above compares pricing, features and member ratings side by side.

Is Apollo.io or Clay free?

Apollo.io is listed as Freemium, and Clay as Freemium. Prices change often, so check each website before you buy.

Are there other alternatives to Apollo.io and Clay?

Yes — see the full lists of Apollo.io alternatives and Clay alternatives on aiberry.in, or compare other tools in the same category.

Details are collected from each tool's website and checked automatically; ratings come from aiberry members with confirmed email addresses. Prices change — always check the official site. How we compare tools.